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Independent concept project
Boabă
Specialty coffee shop with a live “open now” status, a tabbed menu and table bookings.


01About the project
A concept for a small neighbourhood coffee shop. The site answers the questions customers actually have — is it open now, what is on the menu, where is it — and carries the warmth of the place through colour and photography.
02Design highlights
- Warm palette: cream, espresso, terracotta and sage
- Characterful grotesque headlines with a playful edge
- Photo collage with mixed shapes and a rotating badge
- Origin cards coloured after each coffee
03Functionality
- “Open now” indicator based on the visitor’s local time
- Rotating headline word and a parallax collage
- Accessible, keyboard-navigable menu tabs
- Coffee origins in a pinned horizontal gallery
- Booking form with a party-size stepper and validation


04Palette
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#2A1C14
#C65D35
#8C9A7B
#6B5647
05Typography
Bricolage Grotesque ExtraBoldHeadings
Bricolage GrotesqueBody
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Independent concept project
The business shown is fictional and is not an AETHER Studio client. Names, copy, prices and contact details are invented. Photography is licensed stock imagery (Pexels).
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Ana Moraru
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